Thursday, 6 October 2011

Apple Boss Moves On

Apple Visionary passes to spirit. We offer a fond farewell to the Apple co founder Steve Jobs who recently passed to spirit. It was no secret that Steve, himself was suffering from Cancer, yet no one could have believed he would have left so suddenly. Steve was instrumental in revolutionizing the digital industry and will be sorely missed by his family, friends and colleagues. Apple was guided from its meagre beginnings to the largest and most powerful technology company in the world. At one point, Apple was on its knees and facing bankruptcy until the visions of Steve and his colleagues began to take shape. The word apple is synonymous with powerful words like, quality, innovation, technology, robust, intelligent and uniqueness. Apple is renowned in the personal computer industry as being the ‘best of the best’ – expensive to buy and holds its value like a vintage car of old. It is the choice of computer professionals throughout the world. A truer statement could never be heard as; “once you go Mac, you never go back,” which is true and I speak from experience. The apple Mac is a wonder of the modern world, the iPad and IPhone is now the must have accessory not only for business but is a fashion of its own. Steve returned back to Apple when it was on its last legs and turned the company around with such innovative must have technologies in their computers. The humble Mackintosh computer changed to the Mac, the Macbook pro and revolutionized computing to this day, then other innovations followed. The iPod was borne and we said goodbye to large stereos, followed by other products such as the iPhone and iPad, which changed the way we communicate in the modern world. Apple has certainly led the way in modern technology to this day, which caused other giants in the industry to play catch up. All of this down to the visions and genius of Steve job, his passing now will surely have rocked the apple camp, yet his memory will live on and I am sure the development of further ground-breaking industry technology will continue in his name. Steve has certainly left his legacy. The question on everyone’s lips will be “What is to become of apple now”? And “Who will take Steve Job’s Job”? I am sure that Apple will continue on the path it is on but I do not envy the person who has too step into Steve’s shoes for they are big shoes to fill indeed.

Sunday, 25 September 2011

David and Goliath

Google Launched Officially!! It’s official, Google has finally launched its social networking platform Google+, but is it a serious contender to Facebook? Of course Facebook has launched its own assault by changing its platform and offering similar services. Facebook has 500 million users and that would seem a most powerful adversary, but let’s face facts; Google has the internet full stop. What I mean is that nearly every web user in the world has some interaction with Google and every web master in the world wants to rank their websites for Google. So numbers really mean nothing when it comes to sheer internet power and prowess. Google will stalk Facebook like a cheetah stalking its prey. Does Facebook have the legs to out run its predator? Personally, I do feel that Facebook’s bubble will soon burst. Google has a great interface, it is clean and not as messy as Facebook. It’s new hangout’s are set to dominate peoples time as they create new clubs and societies on the net. Google has integrated all of its algorithm to rank and to make the user experience as joyful and easy as possible. It is perhaps too little too late for Facebook. Security has played a major role in Google’s platform, and personally, I feel this has been lacking within Facebook in many ways. I know many of you will say this is down to the user but these weaknesses have also been taken into consideration with Google. I am aware that Facebook fans will ultimately turn away from Googles platform, but with the sheer cunning that google has, will bring them over in the end - peer pressure or just sheer brilliance from what will start to grow from it - add ons and integrated scripts - who knows. What I mean is that when Facebook launched it took a considerable time for apps to be developed and integrated php scripts for web designers, yet they eventually did and became a market on their own. I am positive this will happen with Google +, and slowly and surely you will start to see a new era emerging in Social Networking - a war - gladiators fighting to the death. Who is your money on? I know who I am backing. It will take time and Google is in no rush, for every user that Google tempts back to them, Facebook will feel it and retaliate with something else. Perhaps Facebook will launch its own search engine and then you will see the David and Goliath of the internet. Nevertheless I am excited to see what the future will bring for the New Google +, which I believe is awesome.

Sunday, 11 September 2011

Sell your Luxury Boats Ranks No 1

We are pleased to announce that http://www.sellyourluxuryboats.com, which is a recent site that was developed by us, is now ranking no 1 on google for its main keyword term. This is exciting news not only for authors websites, but for the owners of the site who are delighted with the results. This is in part due to our new in house SEO team who play a large part in the promotion of the websites we have designed by implementing good SEO practice and link building strategies.

Now the hard work begins because ranking well for one of your key words is of course only the beginning, and it is important that you do not just sit and wait on business coming in because you are ranking well. The truth is there are many competitors that will constantly be after your rank, and you will find that your SEO practice will have to continue for some time. You will have to keep creating excellent content and getting those do follow back links to your site in order to remain at the top of your game. Google no longer places just ranking as one of its key factors as the Google algorithm continually changes to adapt to the search engines and the needs of the searcher. This makes online marketing a particular challenge not only for the web owner but for the design company who should look beyond the design and behind the scenes to ensure the sites are attracting the correct traffic.