Sunday, 25 September 2011

David and Goliath

Google Launched Officially!! It’s official, Google has finally launched its social networking platform Google+, but is it a serious contender to Facebook? Of course Facebook has launched its own assault by changing its platform and offering similar services. Facebook has 500 million users and that would seem a most powerful adversary, but let’s face facts; Google has the internet full stop. What I mean is that nearly every web user in the world has some interaction with Google and every web master in the world wants to rank their websites for Google. So numbers really mean nothing when it comes to sheer internet power and prowess. Google will stalk Facebook like a cheetah stalking its prey. Does Facebook have the legs to out run its predator? Personally, I do feel that Facebook’s bubble will soon burst. Google has a great interface, it is clean and not as messy as Facebook. It’s new hangout’s are set to dominate peoples time as they create new clubs and societies on the net. Google has integrated all of its algorithm to rank and to make the user experience as joyful and easy as possible. It is perhaps too little too late for Facebook. Security has played a major role in Google’s platform, and personally, I feel this has been lacking within Facebook in many ways. I know many of you will say this is down to the user but these weaknesses have also been taken into consideration with Google. I am aware that Facebook fans will ultimately turn away from Googles platform, but with the sheer cunning that google has, will bring them over in the end - peer pressure or just sheer brilliance from what will start to grow from it - add ons and integrated scripts - who knows. What I mean is that when Facebook launched it took a considerable time for apps to be developed and integrated php scripts for web designers, yet they eventually did and became a market on their own. I am positive this will happen with Google +, and slowly and surely you will start to see a new era emerging in Social Networking - a war - gladiators fighting to the death. Who is your money on? I know who I am backing. It will take time and Google is in no rush, for every user that Google tempts back to them, Facebook will feel it and retaliate with something else. Perhaps Facebook will launch its own search engine and then you will see the David and Goliath of the internet. Nevertheless I am excited to see what the future will bring for the New Google +, which I believe is awesome.

Sunday, 11 September 2011

Sell your Luxury Boats Ranks No 1

We are pleased to announce that http://www.sellyourluxuryboats.com, which is a recent site that was developed by us, is now ranking no 1 on google for its main keyword term. This is exciting news not only for authors websites, but for the owners of the site who are delighted with the results. This is in part due to our new in house SEO team who play a large part in the promotion of the websites we have designed by implementing good SEO practice and link building strategies.

Now the hard work begins because ranking well for one of your key words is of course only the beginning, and it is important that you do not just sit and wait on business coming in because you are ranking well. The truth is there are many competitors that will constantly be after your rank, and you will find that your SEO practice will have to continue for some time. You will have to keep creating excellent content and getting those do follow back links to your site in order to remain at the top of your game. Google no longer places just ranking as one of its key factors as the Google algorithm continually changes to adapt to the search engines and the needs of the searcher. This makes online marketing a particular challenge not only for the web owner but for the design company who should look beyond the design and behind the scenes to ensure the sites are attracting the correct traffic.