Tuesday, 27 March 2012
Black Hat's
Don’t Hide Under Your Black Hat
March will be forever remembered for many things, St Patricks day, the ides of March the break of spring and now the time when Google lifted the hat from the black hat world. Build my rank was a website that used article marketing to get back link juice, and those who used this service woke one March morning to find their links gone and Build My Rank de-indexed from Google
The media giant has now set their targets on other sites of similar disposition. The upshot of this for SEO pro’s is positive. Here’s why? The best way to build quality links with high authority is through hard work and identifying the best links to target and acquire through natural methods. This means that we will see the high ranking sites that are just niche oriented and have got to the top of the ranks by scrupulous methods will drop dramatically. Constant quality content for the end user is more important and now those internet marketers that believe they are on easy street, will now find it not too easy at all.
No matter what you do in life, there is always a way out of any situation and no doubt there will be new methods created in the Black Hat World to find out how to manipulate the algorithms again. However, Google has now offered much more in the way of comfort to those of us that work tirelessly to provide quality content and to rank our sites well for users by having natural high authority link juice. This latest google update is somewhat of a double edged sword. On one hand it makes the work of the SEO professional more validated but also stirs those in the underworld of the SERPS to find a way of manipulating the ranks once more. Nevertheless, Google will consistently be targeting those sites that are poor and have manipulated the ranks by using unscrupulous methods.
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SEO
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